our services
Elevating Play. Fueling Growth.
We provide a wide range of product development and content creation services for companies, organizations, and institutions who develop children’s products, toys, media & entertainment, and digital experiences.
Our services elevate the early childhood development benefits of play and entertainment experiences and create deeper and richer engagement with your product, brand or organization.
Product Development
We help to foster the creation of meaningful innovation and strong emotional connections in products, experiences and content, by creating rich play-based experiences. We can support the full product development process, from ideation to product launch with actionable and applied insights and research.
Concept Ideation & Review
We can brainstorm with your team to generate new ideas or review your existing concepts to provide feedback and guidance to make sure they’re age appropriate and engaging for your desired consumer. Including: age-appropriate play-patterns and formats and caregiver value propositions for toy formats.
Child-led Insights
Inform and inspire your organization or product development teams with what children can and can’t do and how parenting, educators, childcare providers and government organizations are approaching early child development. In addition to established child-led insights, we can provide your organization with ECD trend analyses.
Line Orchestration
An Infant and toddler’s growth and developmental progress is top of mind for caregivers and gift givers and influences the toys and experiences they look for. We can perform a developmental gap analysis and help you craft a line plan, with Diversified Play Categories and Platforms that meets the needs and expectations of your targeted consumer.
Research & Refinement
We can partner with your organization to provide concept and prototype consumer research and child testing, combined with feedback and guidance on how to address the research results.
Marketing & Retail Communications
We can help your organization, product or brand genuinely connect with consumers, by partnering with Brand & Product Marketing and Retail Support, to develop parent facing programs, materials, & communications.
Line Orchestration
An Infant and toddler’s growth and developmental progress is top of mind for caregivers and gift givers and influences the toys and experiences they look for. We can perform a developmental gap analysis and help you craft a line plan, with Diversified Play Categories and Platforms that meets the needs and expectations of your targeted consumer.
Age Grading
Did you know that product designed and marketed for children birth – 8 years old requires an age grade? We can support your organization with product age grading across all age ranges and all product categories.
Developmental Copy
We can create customized developmental copy for all your marketing materials. This includes all forms of developmental copy, including Play Tips, Parenting Advice, and Early Childhood Development Position Statements.
Early Childhood Development Expertise
The foundation of Play Elevated is rooted in supporting happy and healthy development, for children around the world, by elevating early childhood development benefits of their play and entertainment experiences. This is our specialty, and we can be your go-to reliable resource for all things related to Early Childhood Development (ECD).
ECD Frameworks
Provide learning & developmental milestones including play ages & stages; play-tips & parenting opportunities; program curriculum, for ages Birth-12 years old.
ECD Collabs
Over the last 30 years of working in the infant toddler and preschool toys, gear, and entertainment categories, we have established a robust and dynamic network of Early Childhood Development specialists. We can facilitate collaborations between corporations, children’s organizations, pediatricians, experts & academia.
Product Development
We can be a critical and collaborative partner for creative and development teams, making sure the best interest of the consumer is represented at every step in the development process. From product performance, line orchestration, conceptual appropriateness, and content engagement, we love to partner with dynamic and fast paced teams to help achieve their goals.
Marketing and Retail Support
We can help your organization, product, or brand, genuinely connect with consumers, by partnering with Brand & Product Marketing and Retail Support, to develop parent facing programs, materials, & communications.
Child Research
Understanding your consumer’s spoken and unspoken needs and wants (and abilities)is at the core of every successful product or brand. We can provide organizations with custom child and adult research programs and/or support your internal researchers to design and develop child and parent research programs.
Concept and Prototype Testing
Kids don’t always play or see things the way we think they will. This can be frustrating…or it can unlock a new idea! We can provide child-testing research, with recommendations and guidance on how to respond to the results, products targeted for ages 1-6 years old.
Qualitative Concept Research
We can help your organization or team understand how consumers are responding to your new product or content. And when it’s combined with observational child research, you will have greater confidence to support your organization’s investment in it’s future…and its consumers.
Child-led Insights
Inform and inspire your organization or product development teams with what children can and can’t do, and how parents, educators, childcare providers and government organizations are approaching early child development. In addition to established child-led insights, we can provide your organization with ECD trend analyses.